- In order for marketing to be empowered as a function, we need to cut out the noise and confusion that can make it difficult to focus on objectives that matter the most
- If you need to increase traffic to your website, utilize tactics like blogging, Search Engine Optimization & Social Media.
- Specific — Set real numbers with real deadlines
- Measurable — Make sure you can track your goals
- Attainable — Work towards a goal that is challenging but attainable
- Realistic — Be honest with yourself, including what your team can or cannot do. Address the challenges that might come up
- Time-bound — Give yourself a deadline, “sometime down the road” is not specific enough